Interview with Paula of Paula's Choice on The Cut blog-- worth a read!

The company's definitely changing though. I was looking at their website today and was a bit surprised to see this:

http://www.paulaschoice.com/shop/skin-care-categories/moisturizers/_/Earth-Sourced-Antioxidant-Enriched-Natural-Moisturizer/

Product Ingredients: Water, Theobroma Cacao (Cocoa) Seed Butter (natural emollient), Glycerin (skin-repairing ingredient), Vitis Vinifera (Grape) Seed Oil, Olea Europaea (Olive) Fruit Oil, Canola Oil (antioxidant plant oils), Butyrospermum Parkii (Shea) Butter (natural emollient), Propanediol (synthetic penetration enhancer), Borago Officinalis (Borage) Seed Oil, Oenothera Biennis (Evening Primrose) Seed Oil (antioxidant plant oils), Sodium Hyaluronate (natural skin-repairing ingredient), Rubus Idaeus (Raspberry) Seed Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Vaccinium Myrtillus (Bilberry) Leaf Extract, Malpighia Punicifolia (Acerola) Fruit Extract, Lycium Barbarum Fruit Extract (natural antioxidants), Aloe Barbadensis Leaf Extract (water-binding/soothing agent), Tocopherol (pure vitamin E/antioxidant), Hydrogenated Lecithin (natural cell-communicating ingredient), Thermus Thermophillus Ferment (natural water-binding agent), Rosa Canina (Rose Hip) Seed Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Linum Usitatissimum (Linseed) Oil (antioxidant plant oils), Caprylic/Capric Triglyceride (natural emollient), Arginine, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, Aspartic Acid (natural amino acids/water-binding agents), Helianthus Annuus (Sunflower) Seed Wax, Hydrolyzed Caesalpinia Spinosa Gum, Caesalpinia Spinosa Gum, Carrageenan (natural thickeners), Sodium Lactate (natural skin conditioning agent), Potassium Stearate (synthetic emulsifier), Sodium PCA (natural skin-repairing ingredient), Glyceryl Stearate (plant-derived thickener), PCA (natural skin-repairing ingredient), Silica (natural mineral thickener), Xanthan Gum (natural thickener), Leuconostoc/Radish Root Ferment Filtrate, Potassium Sorbate (natural preservatives), Sodium Benzoate (synthetic preservative), Benzyl Alcohol (synthetic solvent), Phenoxyethanol (synthetic preservative).

I feel like that ingredient list would have been something she would've railed against in her earlier days.

/r/SkincareAddiction Thread Link - nymag.com