I'm going to go against the grain and say that the upside is more profitable than its loss potential.

88% down in a month is HUGE. Just based off that, isn't it essentially saying their actual earnings are only 12%? Investigations have found their earning to be "40 percent of the annual sales projected by analysts, according to Refinitiv IBES data." That's 250% higher than what the stock is representing now.

This was a pump and dump company from the start, but fundamentals still apply, and they are a coffee/tea shop with many loyal fans (check out twitter and instagram with the luckin coffee hashtag). Regular people don't care about the market, their sentiments haven't changed.

My plan is to average cost down until their earning come up then dump again like most people will be doing.