Same bullshit happening over at BlueApron. To cancel, you dig into the profile settings where you think you’d find it then click a link... except the link gives you instructions on sending an email to cancel.

Once you send the email saying you want to cancel, they send you an email back telling you a link has now appeared in your profile to cancel.

So you go back to a different section of your profile and look around there until you click it and finally confirm “Are you sure?” It’s designed to be a “funnel” to keep more people subscribed and inflate their numbers.

Sign of a failing company: taking asshole user experience measures just to keep subscriber numbers up .5% because you can’t compensate in other areas.