Every professional that can be credentialled enough to teach in an accredited post secondary establishment has to work a long time to get there. They have to hype themselves up to get through every stage of their career. Hype is always self serving. Ignorance fueled hype, wilful or otherwise, to a degree program that certain professionals and publishers benefit from high enrollment ought to be expected. It lines pockets and feeds egos.

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This is normal in any field.

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For example, I have seen gender studies profs talk about the necessary roles their fields play in guiding HR practices. Art historians speak of their graduates guiding the mass's interpretation of taste and aesthetics, influencing the overall market place.