This is what Kaseya either doesn't understand, is willfully ignoring or is hoping to change. There has been one constant in our business for 20 years now, Microsoft, and that is because they are so fucking big they are even known and preferred by our clients. Every single other of the ~60 services I manage on behalf of my clients is one that we picked or switched to within the last few years.

In AV, we've used Viper and Eset and Webroot and BitDefender, before deepening our stack with Huntress. In workstations we've gone from recommending Dells, to IBM, to Asus, to HP and back to Dell. One day it was StorageCraft, the next it was Veeam. NetGear used to be okay, now Ubiquiti is okay, tomorrow something else will be on the list.

As you say, the one thing I have to be able to tell my clients is that this is the product I recommend because I believe it is the best. It can't be for kickbacks, it can't because I'm locked in with a particular vendor, it can't be because I'm lazy and have abdicated responsibility for actually comparing and choosing from amongst the available alternatives. This is primarily because of my own ethics, my name is on the business and that matters to me. But there's also the simple, practical considerations of, one, I'm not going to enable a competitor to be able to badmouth me to my own client and, two, I actually have to operate and support the service I've chosen. I can't deploy crap and hope my clients don't find out. I can't deploy something with zero support and ask my engineers to figure it out on their own.