Joe Marsh is a marketing undergrad and finance MBA guy. T1 after Comcast became a cash cow. It's not about winning anymore. I'm sure they're reading social media analytics more than game analyses. There are many questionable decisions T1 made in the last year, losing big names (Khan, Clid), not scouting big names (Tarzan), meaningless Twitter action (WTF seriously), advertising requirements (Tiring out players, like DRX Chovy expressed), hiring Tyler 1 (Because their acronyms match), hiring LS (Because LS was the color caster), etc. All the advertising and sponsorship money is going somewhere, and it's not going to places that will win more games. They just realized LoL is a global game, bigger than Korea, and they need a global presence to make more money.

If there are other people who have watched LCK religiously since OGN like me, they'd agree with me that LS is NOT a good analyst. His most frequent quotes are "I don't know what they are doing," "I don't know what's going on," "I have no clue what's happening right now," "Welp, LOL." Seriously, play any LCK game last season. I guarantee you will hear LS's cluelessness in every game. It's bad analysis. In contrast, MonteCristo and PapaSmithy were legit. MonteCristo was predicting wins from draft, and PapaSmithy was predicting draft picks. What is LS known for in drafts? He is known for inventing Taliyah+Pantheon botlane cheese. The one that Griffin used to lose games ASAP. LS just got picked up by T1 because he was at the right place at the right time to get noticed by the same kind of clueless senpai. And I don't think this match will contribute to more wins.