I feel like the better way to address what has happened to WWE is: Spots are supposed to be like the strong finish to an individual chapter in a book. The chapter should lead up to & build the spot. And when you put all the chapters together, you get the match. But it only all works because of the time between spots.

WWE-trained wrestlers and even existing pros converted in WWE tend to treat spots as the match itself. They go out with the pre-planned spots and everything else is filler to kill time while they wait to get to the next spot. This type of wrestling goes back to WCW's cruiserweight division and ECW. WCW used it to get the crowd energized at the start of the show; send out two cruiserweights that no one cares about early in the show to do a spot-fest that excites the crowd. Never truly build storylines for the guys but do it every week, switching up the wrestlers so they don't get old. Pre-injuries Rey Mysterio Jr was WCW's poster boy for this. And it worked. But it worked because it was the tiny guys at the start of the show. It wasn't the entire show.

WWE tried to do the same with its entire roster. First through ECW-style matches in the Attitude Era and then through training wrestlers not for live shows, but to formulaic hit-your-spots and stay in the time allocation for TV matches. We know RAW matches are likely to only go so long. And we know each wrestler has X number of regularly scheduled spots to get that time limit. And the result is a show that comes across as a series of pre-planned spots, not wrestling.

I mean, even comments here suggest faces should be no selling the comeback structured matches at the end. But the only time someone should ever no sell anything is a shoot injury. Anything else is just bad wrestling. The comeback is stupid and formulaic when the face begins acting like he hasn't been wrestling for the last 15 minutes.

Now a days, even fans (internet or not) judge matches now based on the spots. But everyone can do spots, as WWE shows. Matches need to be judged on what happens in between. A properly built horrible spot will always results in a better match than a horribly built great spot. One makes you care about the match -- the other makes you care only about the highlight.