Big guy, great ambassador for WWE, family man, likable as hell, affable as hell, vouched for by Batista, dad of the year, honored at The Rainbow PUSH Trailblazer Awards for his dedication to community service, stuff like that. He's just a genuinely great guy.

Also, and this one is a little controversial, he's black. This, in a way, enhances the rest of that stuff for WWE, because they have a bad record on racial issues and having him represent the company in a positive way softens that reputation. Remember the WWE Business Partner Summit where Stephanie got a load of grief for tweeting out that "philanthropy is the future of marketing" quote from the co-founder of Twitter? Well, at that same summit, Titus and his two sons presented the "Multicultural Business Partner of the Year" award. Which, to me, is about ten times more offensive than Stephanie's tweet.

He really is a great guy to represent corporate WWE, so I can see why they'd want him to be a somewhat prominent figure. It's not like he takes a spot from someone more deserving, anyway.