its a combination of extreme narcissism (woman don't care about your feelings) and the halo effect. traits like being good looking are associated with positive personality traits. traits like being ugly are associate with negative personality traits. it happens partly on a subconscious level. woman DO hate low value men, although they are generally oblivious to their very existence but when they are in a position where they are forced to interact with one they will make it abundantly clear (even if for no ones benefit except the man) that he is NOT on her level. she is a person and he is dirt. I used to be so unattractive and timid that I couldn't even get a decent looking cashier at winn-Dixie to make small talk with me while she rang up my items. now yes it was partly on me for not improving myself and allowing myself to be such a loser, but for customer service representatives (whose only job is to be polite) to even treat you like shit, that's just sad. it says something about me and my natural timidity for sure, but it also says something about woman and their mentality. I have never seen a male employee look at any customer like they were dirt and refuse to be polite to them/make small talk, nor have I ever done anything of the sort in my experience working in customer service. and even though I can improve myself and take certain steps to continue to increase my perceived value to the opposite sex, no matter how much attention women show me now, in the back of my mind I can never forget that these women who pretend to be interested in me would have been the same ones treating me like trash just a year ago or so. and while I understand conversing with people who are socially awkward (which I definitely was) is not necessarily pleasant it is not that hard to show someone some basic courtesy (eg if you are working as a cashier you should be asking people how their day was, even if they are ugly or awkward- because that's your job). I have never treated anyone like shit simply because they were ugly and dared to speak to me, and I always wanted to be able to expect the same from others, but found I never really could, especially when it comes to woman.