Horrific that they're commodifiying trans issues, of course it's London (and that is quite clearly a label.

Queerest of the Queer.

Why does everything have to be a competition?

We are donating all profits from the sale of No Label to Queerest of the Queer to in turn support charities aiding transgender youth communities

Oh I see, transgender people are supposed to be the "Queerest of the Queer".

LGBTQI+

Wtf is this? And if we're including straight "genderqueer" teenagers and young 20 somethings it means nothing. I don't "identify" with sexist stereotypes about women and how we should behave, I don't dress in femmine clothes or wear make up, what that means if that the stereotypes are wrong, not that I'm not a woman. Imagine if I turned up to LGBT group, with my boyfriend, claiming I'm "queer", it's ridiculous.

hops that have changed sex from female to male flowers prior to harvest. We have used these to emphasise that, just like humans, beer can be whatever the hell it wants to be, and proud of it.

Well we cant be whatever the hell we want can we, I want to be rich and completely healthy, not happening. Humans aren't hops, people can get surgeries and live however they want, and that's great if that's what the want, but it's not the same as the flowers and fish that actually do change sex.

This sort of thing is just going to alienate people from caring about trans issues, it's obvious they're just making it to try and profit from the social changes happening, and they don't care about how trans people are actually treated, because if they did they wouldn't be this inflammatory - but that doesn't matter as long as they can sell a few, right?