Looks like Bapa thought distributing whizzgee nationwide would be as easy as having a couple hundred shirts screen printed with a shitty logo and mailed out.

Turns out it’s a multi-year process where you have to navigate 50 different states’ liquor laws with the backing of one of the big companies. Distributors will often start you out in “restaurant only” sales as they gauge whether your product has the demand to go bigger. A megastar like Commingregor paired with a big distributor like Proximo Spirits can speed that process up like they did with Proper 12. Can’t imagine a flailing podcaster who can’t sell out a 250-seat comedy club has that kinda juice or connections.