They're really not that special

The false choice offered by spectacular abundance, based on the juxtaposition, on the one hand, of competing yet mutually reinforcing spectacles and, on the other hand, of roles ­­ for the most part signified by and embodied in objects ­­ that are at once exclusive and interconnected, evolves into a contest among phantom qualities meant to elicit devotion to quantitative triviality. Thus false conflicts of ancient vintage tend to be resuscitated ­­ regionalisms or racisms whose job it now is to invest vulgar rankings in the hierarchies of consumption with a magical ontological superiority. Hence too the never­ending succession of paltry contests ­­ from competitive sports to elections ­­that are utterly incapable of arousing any truly playful feelings. Wherever the consumption of abundance has established itself, there is one spectacular antagonism which is always at the forefront of the range of illusory roles: the antagonism between youth and adulthood. For here an adult in the sense of someone who is master of his own life is nowhere to be found. And youth ­­ implying change in what exists ­­ is by no means proper to people who are young. Rather, it characterizes only the economic system, the dynamism of capitalism: it is things that rule, that are young - things themselves that vie with each other and usurp one anothe's places.

-Guy Debord. The Society of the Spectacle.

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