I don't know how others will feel about this, but I think a jump from 2.5 to 3 cents on the dollar is actually huge! That seems worse when it's presented that way!

I'm one of Australia's population of Pepsi Max addicts. Because it's such a high volume item for them, I'm assuming it's on the lower end of their profit margin, but I could be wrong. 2L of Pepsi Max used to cost $2 when Covid hit. So let's say Colesworths' profit on each bottle was 5 cents. It's now $3 for 2L (BTW for anyone reading this who's a fellow addict, The Reject Shop is cheaper if you have one near you) so let's say a profit of 9 cents. Multiply that by all the pallets of the stuff all us tooth rotters drink each year, it's a huge increase in profit!

Sadly I eat a ton of processed food and shop way too much in the middle aisles of the supermarket. As I understand it from previous Reddit threads, a lot of pantry items have much higher profit margins! I just watched an ABC news segment on YouTube about exactly this topic and both Coles and Woolies' CEO's denied claims of price gouging, but didn't actually say whether profit margins on certain types of groceries had gone up substantially or not. Sometimes I do wonder if the profit margin on the heat-and-eat tortellini pouches I like to take to work is something extreme like 50% or something, I truly wouldn't know. Their price jumped up 7% a few months ago, but who knows how much profit they make off it.