The end goal is not to hurt your spouse, that is just a potential byproduct of the mental mind fuck game you have just initiated. I would NEVER EVER physically hurt her, but I will mentally fuck the shit out of her by FORCING her to think differently. That is the goal, to force her to feel like she wants you, by making her feel like you dont want her.

This of it this way. Husband A for the last 5 yrs has been trying to initiate sex with a LL Wife. LL Wife see's his attempts and that is enough for her to know her personal world is safe. Husband still wants it, I havnt been giving it to him without repercussions, my bubble is smooth sailing.

Now picture on year 6, out of the blue, after nearly everyday the husband clearly being horny and frustrated and wanting sex, he never mentions sex, and even goes out of his way to be EXTRA happy around his wife and make comments like "Man, going to the gym has me feeling great, I don't even feel like I need to bother you for sex anymore, LOL, love you babe" or "Hunny, work is going really well, gosh I have been so swamped I haven't even been wanting to molest you"

All of a sudden, the woman is out of her comfort zone. She thinks why is he so happy and not horny. What is going on?! Eventually SHE starts wanting it because shes just baffled and wondering where your getting it.

It completely flips the power struggle.

It will probably be a good month of DAILY comments, and they all have to be very slick and sly and NEVER about her appearance or weight, your lust for her or anything directly making you the bad guy.

At first she is going to be very happy and relieved the pressure of sex is off, but within that first month, she will question you about it. You deny everything and blame everything on how great your life outside of her has been over the last few weeks. X happened at work, I benched Y at the gym, I won my fantasy league...just anything that will make her feel like you are getting joy out of everything but her sex. It will be very fulfilling.