3. TIL that the German grocery store Aldi is actually two stores: Aldi Nord and Ald...

TIL that the German grocery store Aldi is actually two stores: Aldi Nord and Aldi Sud. In the US, Aldi Sud has been rebranded as Aldi, and Aldi Nord is what we now know as Trader Joe's.

Actually the private brands part is what makes them so similar. Everything in Aldi is private label (not the same attention to detail or quality) and while there might be alternative brands on the shelf, Aldi doesn't reliably stock other brands of many products.

I shop at Aldi and with the exception of fresh produce, their brand tastes just like everything else out there.

Everything else you (correctly) mentioned might as well be polar opposite of Aldi. Prices are way lower, no promises regarding artificial colors flavors and preservatives and very few organic options. Customer service is poor compared to most grocery stores, but the customer has been made well aware that they are being passed on the savings by not needing a bunch of employees.

Aldi is a case study in efficiency honestly.

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